Where We're Headed
What a week. What a month. Actually, what a year 2020 has been so far. If you asked me in 2019 a few things that may happen, none of whats transpired would have been on that list.
Pandemic shuts down gym for 3 months.
We pivot to online training (remote coaching) keeping members working out and coaches employed
CrossFit CEO makes racist remarks and we de-affiliate from CrossFit
After almost 7 years of operating as CrossFit Simsbury, we are re-branding.
Who can we help, and how?
Where are we headed?
What is our purpose?
What do we want to achieve?
What will stay the same, and what will change?
First, let me say I have much love for CrossFit. Their platform enabled me to become an entrepreneur after leaving the Navy. They revolutionized fitness - before CrossFit, people were very specialized in their fitness pursuits, from just strength training, to just endurance training, to just bodybuilding, and more. Most of it was done as an individual. CrossFit made it possible for the masses to get all of those gains at the same time, and they called it being generally physically prepared. We may not be the fastest or the strongest, but we are strong and we are fast. CrossFit also brought a revolution with nutrition. They made famous the Paleo diet, and while that has its pros and cons, it got people thinking about whole, unprocessed foods. Lastly, CrossFit has a robust Coaching certification program. Before CrossFit, many physical training certifications were based on books. You read the book, and took a test. There was no "movement component". It is not helpful to the client if a trainer can name all the muscles in the leg, what is important is that a trainer can assess a squat, and make corrections to help improve that squat. CrossFit fixed that with its weekend Level 1 Certification, which includes movement breakout sessions all throughout the weekend and culminates in a written test which must be passed to be a L1 Trainer.
While CrossFit has done so much good, with recent racist remarks by the CEO we felt we could no longer support the brand. It was important to us that we be a part of the group that said "enough" and that "we feel so strongly against what you did that we cannot stand by you". We sincerely hope the new CEO can plug the holes and fix the ship so to speak. It's a great business that has helped thousands, if not millions, improve their health. While we are going to change our name, everything else will remain the same.
Moving forward, we will be:
ResoluteFit: Health, Wellness, and Performance
[Resolute - admirably purposeful, determined, and unwavering]
Our purpose is to deliver a comprehensive solution for those looking to improve their health, wellness, or performance. The backbone is and always will be group functional fitness classes. Over the last 7 years we've developed a recipe for fun, engaging, and challenging workouts for all levels of athleticism that deliver a myriad of health and fitness gains, with a social aspect unlike anything else. On the periphery, we will continue to offer nutrition coaching for weight loss and increased performance, personal training for specific goals and accountability, remote coaching for those with hectic schedules and desiring some extra accountability, and services through our Physical Therapy partners at Live Every Day to make it a truly comprehensive health, wellness, and performance gym. Are we a gym? We're more than just a gym, a gym is just a bunch of equipment in a room. We're RESOLUTEFIT.
To close it out, I'm a big believer in that hardship brings about positive change. 2020 has been a challenging year so far, but I firmly believe better is in store for us, our members, our community, and our country. After all, the only easy day was yesterday. I learned that saying over 13 years ago and it rings even more true today than it did back then.
The re-brand will take effect immediately, but will take some time to fully integrate. You'll still see CFS gear - it's literally 90% of my wardrobe, and 100% of my workout clothes! I'll always have much love for CFS, but we are on our way to better!
PS - One of our top priorities remains finding a suitable future home of RESOLUTEFIT!